The Holy Grail
For many years leading lights in the property and construction industry, such as Paul Morrell, have referred to the connection between office design and business performance (or productivity) as the Holy Grail. There is a view that the relationship is elusive and intangible, a myth even. That in itself is not a problem, but one consequence of believing that the impact of office design on productivity is not easily demonstrated, is that it is generally ignored. From a business perspective, ignoring the effect of your workplace facilities on your workforce’s performance is not just naïve but also irresponsible.